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Foundation: Start Thinking

Start Thinking is a half-day foundation workshop that is the prerequisite to all other modules in The Business of Thinking Series. In addition to introducing Whole Brain Thinking concepts and their application to everyday business, it also includes a review of the participant’s Herrmann Brain Dominance Instrument® (HBDI®) Profile and focuses on thinking preferences.

During the workshop, participants will:

  • define and describe the Whole Brain Model, which is the basis of the HBDI
  • examine how preferences affect behaviours in planning, work and communication
  • explore how the participant’s behaviour reflects these styles
  • receive and understand their HBDI Profile results.

Application: ThinkAbout Teams™

A team is usually formed because one person cannot do it alone, and Whole Brain teams can bring tremendous value to an organisation. In one example, a company found that teams comprising the full spectrum of thinking styles were 66% more effective than homogenous teams. But if it is not structured or managed properly, the ‘team’ can end up being just a collection of people working alone.

While teams succeed or struggle for a variety of reasons, one critical success factor is how well the team takes advantage of its available thinking preferences to take on challenges and tasks. Whole Brain Thinking can dramatically impact the ability of a team to unleash and combine the best thinking and talents of individual team members so that the team works together as a whole—one that is much greater than the sum of its parts.

During the workshop, participants will:

  • explore the advantages of using Whole Brain Thinking in team situations
  • use the HBDI Team Profile data to explain the collective strengths and challenges of the team in terms of its interactions with each other and its performance
  • describe what a team needs to have in place to take a Whole Brain Thinking approach to its interactions and work
  • use a Team Planning ThinkAbout™ tool to identify, sort by quadrant, and assign the action items needed to complete a task or project.

Application: ThinkAbout Your Client

Understanding a customer or prospect’s thinking preferences and applying a Whole Brain process to interactions improves not just negotiations and sales, but marketing, customer service and loyalty as well. The positive impact can be realised throughout the business. In one case, a magazine publisher was able to more than quadruple revenue in two years by realigning the magazine’s content and style with the thinking preferences of its readers. In other organisations, better connections between sales professionals and customers are helping them close more deals, more quickly, while improving overall customer satisfaction.

In this half-day workshop, participants will use the Whole Brain Customer Assessment and Planning tool to determine their customer’s thinking style, identify the features and benefits that will most appeal to the customer, and practice presenting information in the most effective manner possible.

During the workshop, participants will:

  • use clues to diagnose the thinking style of a customer or prospect
  • identify features and benefits of the organisation’s products/services that will appeal to each quadrant
  • identify problems the organisation’s products/services will solve for customers in each quadrant
  • learn to plan and present information to customers in a more Whole Brained way.

Application: ThinkAbout Communicating™

Many of the day-to-day business problems we face are communication problems, or are the result of poor communication. In customer-facing as well as internal functions, ‘getting through to’ people of the same and different thinking styles is critical to personal and organisational effectiveness. That’s why a variety of organisations are using Whole Brain Thinking as the basis for a ‘common language’ to improve communication skills, and they’re reporting such measurable business results as a 66% reduction in calls to a supervisor, a 21% increase in after-tax profits and leading the market in customer satisfaction rates.

During this half-day workshop, participants will discuss the impact their thinking preferences have on the way they communicate. They will then learn to communicate more effectively using the Whole Brain Communicator and practice communicating from all four quadrants of the brain.

During the workshop, participants will:

  • explore the impact thinking preferences have on the way people communicate
  • learn how to communicate with anyone, about anything, at any time, with total understanding
  • practice having a Whole Brain® conversation when there is no time to prepare.

Application: ThinkAbout Decision Making™

We tend to make decisions based on our most preferred thinking styles, and this means people with different thinking preferences may reach different decisions. While there is no one right way to make decisions, Whole Brain Thinking can accelerate the process and lead to more balanced, thorough decisions. The process can have a direct impact on bottom-line results. In one company, applying Whole Brain methodology to its Value Based Management transformation process ultimately led to a cost savings of over $10 million per year.

Participants in this half-day workshop will learn how they can apply Whole Brain Thinking to speed up the process and make more objective and productive decisions.

During the workshop, participants will:

  • explore the impact thinking preferences have on how individuals make decisions
  • apply a process for considering all four quadrants of the brain when making decisions
  • use the Whole Brain Decider to make more balanced and thorough decisions.

Application: ThinkAbout Problem Solving™

Most people have a preferred way of solving problems, which is often rooted in their preferred thinking styles. The challenge is that ‘our way’ might not always be the ‘best way’. Organisations have found that a Whole Brain process can provide the framework and structure for smoother, more productive and faster problem solving, with a direct correlation to business results.

In one telecom organisation, call centre employees have been able to decrease repeat calls—which were costing the company between $12 and $15 million per year—by using Whole Brain problem solving and communication skills to pick up on customer thinking preference clues and tailor responses to better meet customer needs.

In this half-day workshop, participants will learn how to use the Whole Brain® Problem Solving Process to classify and solve real-world problems, providing the best chance to address the issues permanently.

During the workshop, participants will:

  • examine how thinking preferences impact individual approaches to solving problems
  • define issues as either fix-it or do-it types of problems
  • use the Whole Brain® Problem Solving Process to classify and work through business problems.